WiredScore Portfolio Marketer's toolkit
A complete guide to inspire your marketing team on how to communicate your WiredScore Portfolio achievement.
9 months
longer leases on average for occupiers in WiredScore certified office buildings compared to similar profile non-certified buildings.
$6.50
per square foot higher rents in WiredScore certified office buildings compared to those in similar profile non-certified buildings.
Best-in-class portfolios, best-in-class connectivity
Congratulations on your accomplishment! You’re now a member of a global network of landlords, developers, real estate consultant and technology providers, working at the forefront of innovation.
Here is some inspiration on how to promote your achievement across different channels:
Share across your owned channels
Being recognized as a WiredScore Portfolio is a powerful addition to your communications strategy. Digitally sharing your achievement across your owned channels is an easy way to ensure investors, occupiers and the wider market are aware of your commitment to delivering best-in-class connectivity across your portfolio of buildings.
Website
Promote your WiredScore Portfolio achievement by adding a section to your website explaining the value of WiredScore Porfolio. This will educate your audience and show your differentiation as a leader in the market! Add a backlink to our website to redirect visitors who want to find out more.
Blog
This is the perfect opportunity to write a blog and share the benefits you’ve seen as a WiredScore Portfolio client. (see our blog)
Share these exciting news with your database! Showcase your dashboard highlights in your newsletter and show your audience how your Portfolio is performing.
Being recognized as a WiredScore Portfolio is a powerful addition to your communications strategy. Digitally sharing your achievement across your owned channels is an easy way to ensure investors, occupiers and the wider market are aware of your commitment to delivering best-in-class connectivity across your portfolio of buildings.
“We are really excited to be among the first landlords to commit to WiredScore Portfolio certification. We recognise the importance of measuring, improving and communicating the technological attributes of our assets in a world where competition for occupiers has become ever more fierce. Through our collaboration with WiredScore, we hope to be able to deliver experiences across our buildings that are augmented by a tech-first approach.
We are also sharing your achievement
We are committed to helping you share this achievement and have a dedicated leader-board page in our website where your WiredScore Portfolio will be featured.
WiredScore Portfolio website
Please let us know if you would like us to showcase your achievement in our website.
Get featured in our content
Let us know if you’d like us to consider you for our next case study or newsletter. Also, share with us your testimonial!
How?
Contact your Customer Success manager, who will be happy to guide you through what we need from you in order to feature your WiredScore Portfolio.
Post on your social channels
Draw a social media campaign strategy across all your channels so you can showcase your achievements across your network and start conversations!
Promote your WiredScore Portfolio recognition on LinkedIn to inform your network about your achievement. where people are looking to be educated. Share your WiredScore Portfolio seal and even part of your dashboards to increase engagement! Tag us and your investors and join the conversation on connectivity!
Facebook & Instagram
The two platforms are unique in the way you can post images, videos and stories. For best success, keep the images engaging and post regularly about your achievement. For Instagram, hashtags are an easy way to come up in searches,. For best success on Facebook, keep posts shorter than 40 characters and, when possible, use video content or imagery for higher engagement.
Tweet, tweet, tweet! Create a compelling Twitter campaign portraying all the buildings in your WiredScore Portfolio. This will allow you to make regular posts and keep the excitement alive! Remember: a tweet’s lifespan is approx. 18 minutes
Social media handles
For better engagement tag us @wiredscore and use these hashtags: #WiredScorePortfolio, #WiredScore, #BuildingTechnology, #cre, #cretech
Draw a social media campaign strategy across all your channels so you can showcase your achievements across your network and start conversations!
We will post about your achievement on our social media
We are showcasing your WiredScore Portfolio achievement on our social media to boost your visibility! Make sure your colleagues are following us and keep an eye on our posts so you can re-share them!
Please contact your Customer Success manager who will guide you on what we need from you.
Have a presence on the ground
Showcase your WiredScore Portfolio achievement beyond the screen. Your offices, headquarters, and showrooms are vital to show your stakeholders what you’ve achieved.
Reception
Have your award or WiredScore Portfolio certificate on the front desk so your visitors can see your achievement!
Showrooms
Showcase your factsheet and WiredScore Portfolio Certificate on walls and achievements’ boards.
Outdoor signage
Have your WiredScore Portfolio Seal on your development and external advertising, this way anyone passing by will recognize the seal and see your leadership status in the Industry.
Showcase your WiredScore Portfolio achievement beyond the screen. Your offices, headquarters, and showrooms are vital to show your stakeholders what you’ve achieved.
More useful tools
PR and direct marketing
Having a WiredScore Portfolio seal sets you as part of a selected group of leaders in the Real Estate world driving what the future of technology in our industry will look like. Use this position to drive attention towards your commitment to best-in-class technology across your portfolio with both occupiers and investors.
Press engagement
Send out a press release, this new achievement is newsworthy and a useful tool to engage the press.
Case studies
Write a case study with all the additional information you are receiving as a WiredScore Portfolio client. Your Performance dashboard and reporting guide will help you build the content you need.
Events
When hosting events, talk about your achievements as a WiredScore Portfolio and how you are delivering technology-enabled experience across your portfolio.
Having a WiredScore Portfolio seal sets you as part of a selected group of leaders in the Real Estate world driving what the future of technology in our industry will look like. Use this position to drive attention towards your commitment to best-in-class technology across your portfolio with both occupiers and investors.
Engage your stakeholders
As a WiredScore Portfolio Client you have access to dashboards, investor reports, and more. Go to our reporting guide and see how to communicate with investors, benchmark your portfolio and navigate through your dashboards!
Reporting guide
A detailed guide on how to build the storytelling around tech and innovation strategy and achievements and message it to investors with stats, example and anecdotes from annual reports, ESG+R report and corporate communications
Investor Report
A detailed and bespoke report of the portfolio achievements when it comes to tech strategy and ESG+R outcomes. This includes graphs, stats and highlights to share with different stakeholders (investors, committee members, occupiers) as well as sustainability reporting.
Performance dashboard
This dashboard delivers trends and insights across the portfolio’s certified buildings. This includes status of certifications and list of achievements; performance against what occupiers care about, with a detailed report of features available and gaps in the tech strategy; visibility of mobile performance across the portfolio; benchmark against local and national markets, and and improvement plan both at a building level and portfolio level.
As a WiredScore Portfolio Client you have access to dashboards, investor reports, and more. Go to our reporting guide and see how to communicate with investors, benchmark your portfolio and navigate through your dashboards!
More useful tools
