The Smart Premium: how WiredScore’s certifications can boost asset value
Comments Off on The Smart Premium: how WiredScore’s certifications can boost asset valueCushman and Wakefield recently published their Smart Premium report, a look into the impact of digital connectivity and smart technology on the rental market in London offices.
Drawing on 10 years of leasing data combined with WiredScore’s certification records, the findings reveal some compelling insights:
- A 4.1% average rental premium associated with WiredScore-certified buildings, demonstrating occupier demand for buildings prioritizing digital infrastructure.
- A 7.3% average premium where buildings hold both WiredScore and SmartScore certifications, showing the combined impact of digital connectivity and smart technology investment.
Office experiences are increasingly built on complex tech foundations as occupiers place greater value on experience, productivity, and wellbeing.
Landlords who get this right are seeing tangible benefits.