Reflections on WiredScore’s launch in Thailand


5 / 30 / 2023


On 30 March 2023, WiredScore launched in Thailand with six leading landlords and developers, and 16 forward-thinking Accredited Professional organizations.

The event featured new research into the priorities of APAC’s investors, roundtable discussions and a fireside chat – alongside the all-important drinks and canapés. Anne Tng, WiredScore’s Business Development Director in Asia, reflects on some of the topics covered during the launch event:

With Thailand increasingly becoming a global innovation hub for talent and real estate, WiredScore is extremely excited to establish it as our third Asia market presence. With international occupiers looking to open their second APAC offices in Thailand, and the government pushing its new economic model (Thailand 4.0), we see great potential for the real estate industry in Thailand. This is spear-headed by landlords and developers who, I’m pleased to say, are eagerly embracing digital technologies to help revitalize the market with resilient buildings.

Thailand is an amazing country with a rich, vibrant culture steeped in historicity. A truly welcoming city pulsing with life and energy, it is not difficult to see why people want to work and live there. During the launch event, our discussions with industry leaders allowed us to share valuable knowledge and insight into what’s important in the Thai market:

Landlords need to upgrade their buildings to meet modern standards
Khun Natcha Taepongsorat (Head of Asset Enhancement, JLL) pointed out that, with over two-thirds of Bangkok’s office stock classified as aging, landlords need to be upgrading their buildings. Doing so will position their assets as more desirable to investors, as shown in WiredScore’s research on investors in the APAC region. Retrofitting buildings, especially with technology in mind, will help meet evolving occupier needs and ensure assets remain competitive in the market.

The landlord / occupier relationship is changing
Landlords need to focus on building more proactive and collaborative relationships with occupiers. This will result in a better user experience and ensure they remain competitive. Khun Aukit Pronpattanapairoj (Head of Office Leasing, Cushman & Wakefield) pointed out that, with occupier priorities changing from only location and accessibility to including other key considerations such as flexibility, hybrid working and sustainability; landlords need to adapt to meet these new expectations.

Placemaking is becoming increasingly important
Khun Lim Hua Tiong (CEO, One Bangkok) explained it’s no longer just about the office and building location, it’s about creating an entire ecosystem that encourages people to come to work. Landlords are focusing on building a community and creating an environment that serves as a retention and attraction tool for talent. One Bangkok and MQDC’s Cloud 11 property are great examples of placemaking for the community. Khun Keerin Chutumstid (COO, MQDC) also highlighted an interesting point on the benefits of putting aspirations of creating a great space for the community first, over the idea of profit.

These insights go to show just how valuable Thailand is as a market with its strong commitment to user-first experiences through technology. Together with our local landlords and Accredited Professionals, I am looking forward to promoting the adoption of digital in-building technologies to deliver better outcomes for building users and the environment.

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