Real estate AI-dentity

Posted:

4 / 15 / 2025

Tagged:

“Write me 350 words on AI in real estate”… 

 

I could have written this article in fewer than 10 seconds, such is the speed of artificial intelligence for language processing. But would it have sounded like me? Would you have started reading it? Did my LLM-colleague actually write it and include this first paragraph to hide this?

While still in its relative infancy, the meteoric rise in everyday use of Artificial Intelligence (AI) is quite startling. Enhancing the capabilities of human speed and capacity for everyday tasks, AI is already having a remarkable impact on our lives in general and on the real estate industry specifically.  In the last month alone, there are three examples I’ve personally been part of to show just how impactful AI can be:

  • A property manager used AI to spot patterns in data in order to get a more accurate picture of how energy-efficient a building is
  • An architect used AI to speed up the early stages of the design process
  • My three-year old son asked me who ‘Jet Jepiti’ is (the honest answer would have been “I have no idea”)

And there is a lot of room for improvement. We can expect to see much better integration of more advanced AI-driven solutions that improve the operational efficiency and long-term asset performance of our buildings. Positive by-products of this include a reduction of costs and also a more adaptive and sustainable building. The latter in particular is significant; we need AI in order to achieve our sustainability goals.

And there is a lot of room for improvement. We can expect to see much better integration of more advanced AI-driven solutions that improve the operational efficiency and long-term asset performance of our buildings. Positive by-products of this include a reduction of costs and also a more adaptive and sustainable building. The latter in particular is significant; we need AI in order to achieve our sustainability goals.

Yet our industry is still inherently personal. Buildings have always facilitated the meeting of and interaction between people. Investment transactions, leasing agreements, understanding wayfinding and accessibility is all rife with nuances that even the smartest AI technology cannot yet navigate. We have created a sector based on a web of connections, relationships and deep seated levels of trust and human judgement. 

At least currently, it’s fair to say that AI is lacking in the personality required to deliver the human experience needed for this. While the optimization of data analysis can certainly create more personalization when it comes to in-building comfort, access and amenity use, most people would still prefer a personal touchpoint with a human colleague or concierge receptionist. 

Even though there is still much we need to learn about the collaboration between real and artificial, it’s clear there is a seat at the table for them both for the foreseeable future. A lack of regulation around AI combined with vast amounts of AI-funding means we will see a time of extreme experimentation. Two things, however, will remain certain:  people will remain at the heart of buildings and we can’t be certain of anything once Artificial General Intelligence is here.

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