Deka Immobilien: How Deka Immobilien Pre-Leased 41% of The Rock in Amsterdam with WiredScore Certification and Smart Tech Strategy
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Deka Immobilien
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With real estate assets spanning 16 countries, Deka Immobilien is no stranger to working at scale to enhance the value of its portfolio.
Preserving the longevity of these assets for future workforces, Deka has made digital innovation a core pillar of their investment strategy as they place innovation at the forefront of occupier experiences.
A proud WiredScore Portfolio cohort member, Deka holds both WiredScore and SmartScore certifications across 10 of its assets, demonstrating breadth of commitment to creating workplaces that are fit for the future.
The WiredScore Portfolio award gives clients a holistic view across their assets so they can manage technology, build a roadmap for investment and report success across their portfolio of assets.
The Rock, one of Deka’s most notable projects and a landmark on the office scene in Amsterdam, is a standout example of how prioritising technology has enabled Deka to reposition the building at the top tier of the commercial real estate landscape.
While Amsterdam is a thriving destination for real estate, data from the WiredScore scorecard reveals it’s slightly behind the national Netherlands average in the Future Readiness category (Amsterdam scores 17% of all potential credits compared to the national average of 32%). This presents an exciting opportunity for landlords to grow, innovate and target investment into cutting-edge digital infrastructure. With its strong foundation and commitment to sustainability and smart urban planning, Amsterdam is well-positioned to rapidly close this gap.
The WiredScore Portfolio award gives clients a holistic view across their assets so they can manage technology, build a roadmap for investment and report success across their portfolio of assets.
The Rock, one of Deka’s most notable projects and a landmark on the office scene in Amsterdam, is a standout example of how prioritising technology has enabled Deka to reposition the building at the top tier of the commercial real estate landscape.
While Amsterdam is a thriving destination for real estate, data from the WiredScore scorecard reveals it’s slightly behind the national Netherlands average in the Future Readiness category (Amsterdam scores 17% of all potential credits compared to the national average of 32%). This presents an exciting opportunity for landlords to grow, innovate and target investment into cutting-edge digital infrastructure. With its strong foundation and commitment to sustainability and smart urban planning, Amsterdam is well-positioned to rapidly close this gap.
Working hand-in-hand with WiredScore, Deka has been able to use its Platinum-level certification to:
- Ensure its assets are future-ready
- Enhance leasing potential
- Build investor confidence
- Validate internal investment decisions
For The Rock in particular, a proactive approach has been fundamental to the collaboration between WiredScore, Deka and its Accredited Professional, Building Connect. Gaining early insights into how the digital strategy behind the building could be improved upon enabled recommendations to be seamlessly integrated into the renovation design. This was most notably in the enhancement of mobile signal coverage via a new distributed antenna system (DAS).
By aligning with WiredScore standards from day one, Deka not only addressed the technical needs of today’s occupiers but also set the stage for smoother, more efficient operational management in the years ahead.
“In Amsterdam, the office market is highly competitive and tenants are increasingly demanding buildings with top-notch digital infrastructure. The Deka investment in the renovation and the digital connectivity of The Rock positions the building in the highest segment of the office market. These investments will be a key factor in attracting and retaining top-tier tenants for their building.
Results: 41% Pre-Leased Before Completion
The results speak for themselves, 41% of the total renovated space was pre-leased nine months before completion, with continued strong occupier interest.
This validates that digital infrastructure, when embedded strategically, can deliver tangible ROI, influence investment decisions, and elevate a building’s market positioning.
The results speak for themselves, 41% of the total renovated space was pre-leased nine months before completion, with continued strong occupier interest.
This validates that digital infrastructure, when embedded strategically, can deliver tangible ROI, influence investment decisions, and elevate a building’s market positioning.
Future Outlook: Scaling Innovation across Deka’s portfolio
As Deka continues to scale its forward-thinking real estate strategy across its international portfolio, WiredScore and SmartScore certifications remain integral to their approach.
By prioritizing digital excellence, sustainability, and user experience, Deka is not only future-proofing individual assets like The Rock, but also reinforcing the strength, resilience, and appeal of their entire portfolio.