How to communicate your certification to tenants

Our lives are dependent on tech. For that tech to work, connectivity is essential, meaning that great connectivity isn’t just a nice-to-have, it’s as important as running water and central heating.

Achieving WiredScore certification proves to your tenants, investors and visitors that your building provides exceptional levels of digital connectivity. It’s an achievement you should be proud of, and an achievement you should be showing off.

“But, if connectivity is invisible, how do I show that my building’s levels of connectivity are exceptional?”

It’s true. Connectivity is pretty illusive – you can’t see it, smell it or taste it. In fact, we only notice it in its absence, so making tenants notice its presence is somewhat of a challenge. This is where your WiredScore collateral comes in…

The collateral associated with your WiredScore certification allows you to visually communicate your achievement with your tenants to maximize your building’s hidden asset: exceptional levels of connectivity.

Once you activate your WiredScore certification, you will have access to the WiredScore Marketer’s Toolkit. The toolkit provides exclusive access to marketing advice and showcases examples of clients who have successfully maximized the WiredScore value via savvy marketing strategy. (If you are yet to activate your certification, speak to your Client Success Manager as soon as possible.)

Looking for a snapshot of what’s to come in the WiredScore Marketer’s Toolkit? Here’s three great ways to communicate your certification to your tenants:

Make a splash on social media

Incorporating your WiredScore certification as part of your social media strategy is an effective way of informing
your network about your achievement, and an efficient way of promoting your building's best assets. Make sure your social posts on LinkedIn, Twitter and Instagram include some catchy copywriting, strong imagery of the asset and your WiredScore certification seal. Once your certification is activated, WiredScore will be on hand to provide social media support and promotional assistance.

Show off your official seal

The WiredScore certification seal promotes your property’s best-in-class status. Unsure how to use it? Showcase the seal onto your website in a clear and obvious place. Your website can serve as a digital trophy cabinet that displays all of your building’s best achievements, so make sure your WiredScore certification is sitting front and center. Ensure your marketing collateral is similarly updated (ie: email signatures, printed collateral and digital communications).

Share your building's fact sheet

Your building now has a custom WiredScore certification fact sheet: it’s an easy-to-understand resource for tenants that highlights key features of your property, providing useful information that'll help tenants engage with the building at a higher, digital level. To maximize this collateral, be sure to add your fact sheet to your sales and marketing brochures and share with your leasing agents/brokers.

With a live WiredScore certification, you also get some really great physical collateral that’s fantastic for boosting the visibility of your WiredScore. Looking to get inspired? Look no further, here’s how to maximize the impact of your WiredScore plaque:

The elevator

How many times have you stood waiting for the elevator, wondering what to look at as you awkwardly gaze at the wall, waiting for it to arrive? Exactly. Everyone needs something eye-catching to look at as they wait to make their ascent or descent.

That’s why the elevator is prime real estate when it comes to displaying your WiredScore collateral. It's somewhere people are guaranteed to stop, look and read, as they search for something more interesting to look at than a blank wall.

In your welcome area/lobby

Essentially anywhere people are likely to stop, stand and stare is a great place for your collateral. You want people to notice your achievement and acknowledge it. So, don’t put your plaque in a busy thoroughfare, because no one will stop to appreciate it. Pop it somewhere central, somewhere noticeable, somewhere with status.

Your welcome area is the perfect spot. It’s where guests form their first impression of your building, and what better first impression to make than to assure them that all of their connectivity needs are catered for?

On the building’s exterior

Show your certification off to passers by and really maximize the impact your WiredScore collateral can have. Signposting your building’s exceptional levels of digital connectivity before someone even sets foot through the door can really make the right first impression.

Communicate your certification in every way possible to everyone possible – first-time visitors, anyone bringing a package or delivery to the door… display your WiredScore loud and proud, and really give people something to stare at!

Displaying your WiredScore certification is a great way to build your building’s reputation. Proving to your tenants that they work or live within a WiredScore certified building will make them feel valued, and confident that their technological needs are more than catered for.

The better the adoption of your WiredScore collateral, and the more you communicate your achievement to the building users, the more value you’ll drive from your certification as it encourages tenants to engage with your building on a deeper level… to ‘connect’ with it, if you will.

Without physically showing your certification, your tenants, clients, visitors and investors will never know how hard you’ve worked to provide best-in-class connectivity. Why let all that hard work go to waste? WiredScore certification is an achievement well worth shouting about, so make sure your certification sits tall and proud in your trophy cabinet!

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