The Henderson: an icon for Hong Kong, and the world
“Our attainment of WiredScore and SmartScore certifications at Platinum level unlocked immense design value for The Henderson. This achievement not only affirms our relentless pursuit of excellence but also signifies the tangible benefits that The Henderson will bring to future occupants, ensuring a future-proofed, technologically advanced, and sustainable workspace that is unparalleled in Hong Kong.
The Henderson, an impressive 36-storey super Grade A office tower in Hong Kong’s central business district, merges world-class architecture by the renowned Zaha Hadid Architects with an innovative, sustainable, smart, and resilient workplace.
Designed according to the WiredScore and SmartScore certification frameworks, The Henderson is an office building steeped in technology excellence. Developer Henderson Land Group’s commitment to best-in-class design has resulted in a building that is efficient, inspirational, sustainable and resilient.
Motivations for pursuing WiredScore and SmartScore certification
The Henderson Group pursued WiredScore and SmartScore certifications primarily to accelerate leasing by differentiating their building. They recognized that by aligning their brand with the WiredScore and SmartScore certification seals, they could showcase their commitment to technology-led innovation and excellence to both prospective occupiers and investors.
The Henderson, Hong Kong by Zaha Hadid Architects for Henderson Land
Render by Arqui9
The Henderson, Hong Kong by Zaha Hadid Architects for Henderson Land
Render by MIR
The Henderson Group pursued WiredScore and SmartScore certifications primarily to accelerate leasing by differentiating their building. They recognized that by aligning their brand with the WiredScore and SmartScore certification seals, they could showcase their commitment to technology-led innovation and excellence to both prospective occupiers and investors.
Attracting and retaining high-quality occupiers
The Henderson’s WiredScore and SmartScore certifications differentiate it from other developments in the locality. Henderson Land Group have used their achievement to build a tech-forward beans and showcase the technology experience they can deliver to occupiers.
The Henderson’s WiredScore and SmartScore certifications differentiate it from other developments in the locality. Henderson Land Group have used their achievement to build a tech-forward beans and showcase the technology experience they can deliver to occupiers.
How Henderson Land Group built a tech-forward brand:
- Press releases
The Henderson issued two press releases celebrating their achievement of Platinum-level certifications for both WiredScore and SmartScore. Communicating to the market and potential occupiers their commitment to providing a world-class technology experience, positioning The Henderson Land Group as a leader.
- Paid media
The Henderson invested in media coverage in the globally-renowned publication National Geographic. The article recognized The Henderson’s use of SmartScore certified smart technologies to encourage behavioral change that reduces carbon emissions without compromising comfort.
- Social media
The Henderson integrated their WiredScore and SmartScore certification achievements into their social media strategy, sharing with their subscribers the digital connectivity and smart capabilities of The Henderson.
How Henderson Land Group showcased the technology experience:
- Website promotion
The Henderson promoted their WiredScore and SmartScore certification seals on their website, showcasing their commitment to technological excellence to potential occupiers.
- Advertising boards
The Henderson promoted their certification seals on the hoarding that surrounds the construction side. This visual representation of their achievements demonstrates to passers-by, including potential occupiers, the building’s technological excellence.
Increasing investor confidence
In addition to marketing value, Henderson Land Group also utilized their achievements to demonstrate to investors and the wider market how The Henderson will provide for occupiers and investors over the long term and deliver long-term viability.
A key driver of Henderson Land Group’s 2030 Sustainability Vision is Innovation for Future. Through this pillar they are committed to creating a smart built environment enabled by innovation and technology.
Henderson Land Group promoted their WiredScore and SmartScore certifications in their Annual Report as markers of their commitment to creating new ways of living and working with technology and innovating to better serve their stakeholders.
The Henderson, Hong Kong By Zaha Hadid Architects for Henderson Land
Render by Cosmocube
For reference only and subject to further design development
In addition to marketing value, Henderson Land Group also utilized their achievements to demonstrate to investors and the wider market how The Henderson will provide for occupiers and investors over the long term and deliver long-term viability.
A key driver of Henderson Land Group’s 2030 Sustainability Vision is Innovation for Future. Through this pillar they are committed to creating a smart built environment enabled by innovation and technology.
Henderson Land Group promoted their WiredScore and SmartScore certifications in their Annual Report as markers of their commitment to creating new ways of living and working with technology and innovating to better serve their stakeholders.
“The inclusion of our WiredScore and SmartScore Platinum-level certifications in our annual report was instrumental in demonstrating to both investors and the market the commitments we’ve made to designing a smart and sustainable workplace of the future.