Msheireb Downtown Doha: Qatar’s first SmartScore Gold certifications
“Attaining SmartScore Gold is a remarkable achievement and testament to our unwavering commitment to innovation and sustainability. I’m proud to see our certification used across our marketing and leasing materials; it has enabled us to attract some of the region’s top occupiers to MDD.
Msheireb Downtown Doha (MDD), Msheireb Properties’ flagship regeneration project in Qatar, reflects a new vision for urban development. Located in the heart of Doha, it is among the world’s first smart and sustainable districts, and the new top destination for living, leisure and business in Qatar’s thriving capital.
Msheireb Downtown Doha’s Smart Building concept
Msheireb Downtown Doha earned SmartScore Gold certification for its innovative use of technology and processes. This achievement sets it apart from a typical building and signifies that it delivers an exceptional user experience that is unpinned by reliable and robust technological foundations.
Some features that make Msheireb Downtown Doha truly efficient, inspirational, sustainable and resilient are:
Outstanding cybersecurity: A collection of both IT and OT cybersecurity policies and measurements are in place, including physical security, a system change control policy, and an incident and problem management plan.
SmartScore certification criteria: TF2: Cybersecurity
Championing health and wellbeing: The buildings use technology to optimize building systems, such as heating, ventilation, and lighting, to reduce energy consumption and maximize comfort, and further improve wellness through integration with air quality monitoring.
SmartScore certification criteria: UF2: Health and Wellbeing
Delivering ESG+R outcomes through technology: Occupiers can access aggregated and floor-by-floor data on the use of resources such as heating, cooling, lighting, and lifts, to enable informed decision-making on where to invest in improvements.
SmartScore certification criteria: TF3: Building Data Management
Access our scorecards
Click below to access the WiredScore and SmartScore scorecards and find out more about how our certifications can enhance your building design.
Access our scorecardsAttracting the region’s top occupiers - the marketing value of certification
Msheireb Properties’ main motivation to certify was to utilize the certification to position Msheireb Downtown Doha at the forefront of the smart movement in Qatar.
Msheireb Properties crafted a multi-channel marketing strategy, showcasing their SmartScore Gold certification to attract and retain some of the region’s most prestigious occupiers. In collaboration with WiredScore, Msheireb Properties incorporated the meaning behind their achievement into leasing presentations and collateral, their website, and engaging digital displays in communal spaces. They also proudly display a SmartScore certification plaque in MDD’s entrance lobby for all to see.
Msheireb Properties’ main motivation to certify was to utilize the certification to position Msheireb Downtown Doha at the forefront of the smart movement in Qatar.
Msheireb Properties crafted a multi-channel marketing strategy, showcasing their SmartScore Gold certification to attract and retain some of the region’s most prestigious occupiers. In collaboration with WiredScore, Msheireb Properties incorporated the meaning behind their achievement into leasing presentations and collateral, their website, and engaging digital displays in communal spaces. They also proudly display a SmartScore certification plaque in MDD’s entrance lobby for all to see.
Press coverage of their SmartScore Gold achievement in leading regional and international publications elevated MDD’s brand. It solidified its reputation as a globally recognized, innovative and sustainable destination for office occupiers.
As a result of Msheireb Properties marketing strategy with a strong sustainability and technology narrative at the core, Msheireb Downtown Doha has attracted some of the region’s leading tech and professional services companies including Google, Microsoft, TikTok, Schneider Electric, and EY.
Hear from the occupiers of Msheireb Downtown Doha
Vodafone chose to relocate to MDD following its SmartScore certification to benefit from the tech-enabled employee experience it offers, and MEEZA chose to relocate to MDD following its SmartScore certification to align with their sustainability goals.