WiredScore appoints Marcus Westling as Director of Business Development, APAC

Based in Singapore, Marcus reports to Thomasin Crowley, WiredScore’s Global Director of APAC.

In his role, Marcus will lead WiredScore’s business development efforts across APAC, driving growth ambitions and forging strategic partnerships in existing markets including Singapore, Hong Kong, Thailand and Australia.

Marcus brings a wealth of experience to the role, joining from LinkedIn in Singapore where he served as Key Account Manager, Sales Solution. During his tenure, he was responsible for leading a cross-functional team of stakeholders across Sales, Marketing, Insights, and Customer Success and driving the renewal and growth of LinkedIn’s key clients across APAC.

Prior to LinkedIn, Marcus held leadership roles at information technology research and advisory firm Gartner, and talent management advisory firm CEB.

Thomasin Crowley, Global Director of APAC at WiredScore, said:

“Marcus is a proven leader and relationship manager who brings a wealth of experience in managing key stakeholders across a multitude of industries, which will serve as an additional layer of expertise to our team. His appointment reinforces our commitment to further expand our presence and strengthen our relationships with key real estate players, as well as both existing and prospective clients. We have been growing our team and footprint in the region, since our Asia launch in Singapore in March 2022, followed by our launch in Hong Kong in November 2022 and Thailand in March 2023. We are committed to further expanding our capabilities and offering, to continually better serve and collaborate with landlords.”

Marcus Westling commented:

“I am thrilled to join WiredScore’s APAC team to help build on the momentum of the firm’s growth across dynamic markets in the region and drive even more client value through both direct and indirect channels. I look forward to working with landlords and developers, and consultants across the real estate ecosystem to ensure that their buildings are equipped with the right smart technologies that serve their tenants’ needs and boost the overall user experience.”

WiredScore is the leading in-building technology company assessing and improving digital connectivity and smart technology within homes and offices around the world. In APAC via its two certifications, WiredScore and SmartScore, the company has certified more than 68 million square feet of space, across 50 landlords and developers, and 148 registered buildings.