Unlocking design and Marketing value with WiredScore: ICD Brookfield Place, UAE
“Achieving Platinum level WiredScore and SmartScore certifications enhances and validates our commitment to innovation and also positions us as a premier destination for UAE’s leading office occupiers. With meticulous design and cutting-edge technology, ICD Brookfield Place has elevated the connectivity, sustainability, and workplace experience we can deliver to occupiers. We’re delighted to have achieved these certifications, which signal our dedication to excellence and industry leadership.
ICD Brookfield Place stands as a beacon of innovation and sustainability in the UAE. Owners Brookfield Properties partnered with WiredScore to validate and benchmark the technology within their building, and showcase it as a destination for innovation and inspiration to the highest-quality office occupiers in the region.
A blueprint for the future
ICD Brookfield Place, with its 990,000 sq. ft. of office space and 180,000 sq. ft. of leisure, retail, and community space, is one of the smartest and best connected places to work in the world.
As the first building in the Middle East to achieve WiredScore and SmartScore certifications at Platinum level, ICD Brookfield exemplifies how WiredScore’s two design frameworks unlock opportunities for innovation and support building owners to invest in the areas that matter most to office occupiers.
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ICD Brookfield Place, with its 990,000 sq. ft. of office space and 180,000 sq. ft. of leisure, retail, and community space, is one of the smartest and best connected places to work in the world.
As the first building in the Middle East to achieve WiredScore and SmartScore certifications at Platinum level, ICD Brookfield exemplifies how WiredScore’s two design frameworks unlock opportunities for innovation and support building owners to invest in the areas that matter most to office occupiers.
Attracting leading occupiers
ICD Brookfield Place has successfully positioned itself as a premier destination for leading occupiers in the UAE, boasting a roster that includes several world-leading multinational corporations including Bank of America Merrill Lynch, BNP Paribas SA, Clifford Chance, Freshfields Bruckhaus Deringer, J.P. Morgan and Reliance.
ICD Brookfield Place successfully leveraged its WiredScore and SmartScore Platinum level certifications to enhance brand perception and solidify its status as a top-tier asset in the region through a comprehensive marketing strategy.
Media: A press release was published to announce the milestone achievement of becoming the first in the region to attain both WiredScore and SmartScore certifications. This strategic communication amplified the building’s reputation and garnered attention across the region and beyond.
WiredScore and SmartScore certification plaques: Plaques were commissioned to showcase to occupiers and visitors to the building its impressive achievement. These branded plaques demonstrate Brookfield Properties’ commitment to delivering an exceptional occupier experience through technology at ICD Brookfield Place.
Occupier presentation: Brookfield Properties partnered with WiredScore to deliver a unique occupier presentation to highlight the significance of the certifications and how they add to the experience of working at ICD Brookfield Place. This personalized approach fostered stronger occupier relationships and reinforced the value proposition of leasing space within ICD Brookfield Place.
Technical case study: A detailed case study delved into the methodologies and strategies employed to achieve the certifications. By providing insights into the rigorous process and showcasing the commitment to excellence, this technical documentation served as a testament to the building’s quality and innovation to the market and future occupiers.
Designing to a Platinum standard - ICD’s smart building design
ICD Brookfield Place’s smart building design was crafted in collaboration with their Accredited Professional partners, Knight Frank, with a clear focus on delivering an unparalleled experience for occupiers. This strategic approach aimed to exceed occupier expectations of technology by meeting the rigorous standards for WiredScore and SmartScore Platinum certifications.
Key elements of ICD Brookfield’s technology strategy included:
A digital-first, sustainable parking management system: Brookfield Asset Management optimized the occupier experience with cutting-edge license plate recognition technology to enable smooth entry to the building’s basement, optimize space usage and incorporate e-charging stations for electric vehicles.
SmartScore certification criteria: UF4:4 EV charging
Introduction of the Axiis mobile app for occupiers: This intuitive app provides building users with a comprehensive range of services, from booking event spaces to submitting feedback forms, while also offering information on local retail options and public transport links. By prioritizing community engagement and ease of use, this app has significantly enhanced the occupier experience.
SmartScore certification criteria: UF4:1 Local events and services
SmartScore certification criteria: IN1:1 Innovation
Integration of Wi-Fi in common areas: Acknowledging the importance of digital connectivity, ICD Brookfield Place invested in robust infrastructure to ensure seamless internet access for both occupiers and guests throughout the building. This initiative prevents connectivity disruptions whilst also fostering increased collaboration in public areas, creating opportunities for co-working and interaction.
WiredScore certification criteria: A3 – Public Wi-Fi coverage
WiredScore certification criteria: A4 – Public Wi-Fi performance
The Converge Network Concept: Designed to ensure seamless connectivity and data sharing, this network infrastructure is adaptable for future expansion and technological advancements, further enhancing the building’s flexibility and efficiency.
WiredScore certification criteria: C2 – Backbone cabling
Connectivity Diversity and Resiliency: By offering tenants unmatched internet reliability and the option to choose between leading service providers, ICD Brookfield Place ensures business continuity and provides occupiers with the flexibility they need to thrive in today’s digital landscape.
WiredScore certification criteria: A1 – Connectivity options
Implementation of Ecodomus Software: Leveraging digital twins to optimize building management, this software enhances sustainability and operational efficiency, reflecting ICD Brookfield Place’s commitment to environmental responsibility and resource conservation.
SmartScore certification criteria: TF3:1 Data ontology
Through these innovative design strategies and technological advancements, ICD Brookfield Place not only achieved Platinum level certifications but also established itself as leader in technological innovation in the UAE, setting a new standard for workplace excellence and attracting top-tier occupiers.
Access our scorecards
Click below to access the WiredScore and SmartScore scorecards and find out more about how our certification criteria can enhance your building design.
WiredScore and SmartScore scorecards